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Strategic Plan

In late 2018, we completed a strategic plan to guide our organization for the next three to five years.  Each strategy noted below includes “tactics” that provides a roadmap for our director, staff, board of directors and volunteers. Click an objective to learn more.

Objective 1: Support existing members and grow association memberships.

Strategies:

  1. Improve communication with existing members.
  2. Enhance existing benefits and create new opportunities for members.
  3. Communicate benefits to potential members.
  4. Provide digital advertising services.
  5. Provide print advertising services.
Objective 2: Improve the Chamber's corporate identity.

Strategies:

  1. Refine the mission and vision for the Chamber.
  2. Rebrand the Chamber.
  3. Improve the Chamber’s reputation at the industry level.
  4. Renovate and update the Chamber offices.
Objective 3: Maintain financial stability.

Strategies:

  1. Develop and refine annual budget.
  2. Utilize volunteer resources.
  3. Take advantage of grant opportunities to fund special projects or events.
  4. Improve cash procedures.
Objective 4: Improve the functional structure of the organization.

Strategies:

  1. Increase the operational efficiency of Chamber representatives.
  2. Formalize policy and procedures to maintain consistency.
Objective 5: Maintain a high level of service for tourists.

Strategies:

  1. Enhance existing tour opportunities.
  2. Increase regional awareness of Kalona and its offerings to visitors.
Objective 6: Recruit business and families to establish in Kalona.

Strategies:

  1. Work with local governments to foster an economic climate suitable for prospective businesses and homeowners.
  2. Encourage development in Kalona that aligns with the Kalona Comprehensive Plan.